Paper Comparison of GSM to Text/Book Wt, Cover Wt, and Pts.

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Text Weight (aka Book Weight)

70 lb text wt = 100 gsm
Products: Letterheads, envelopes, booklets

80lb text wt = 120 gsm
Products: Flyers, brochures, booklets

100lb text wt = 150 gsm
Products: Flyers, brochures, booklets

Cover Weight

100lb cover wt = 271 gsm
Products: Flyers, postcards, booklet and catalog covers

Card Stocks in Points (pt)

10 pt card stock wt = 250 gsm
Products: Waterproof Business Cards

14 pt card stock wt = 310 gsm
Products: Business Cards, Postcards, Greeting Cards, Invitations

16 pt card stock wt = 350 gsm
Products: Business Cards, Postcards, Greeting Cards, Invitations